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Ventes-privees.com

Ventes-privees.com


Ventes-privees.com is an internet site representing a company which organises famous brand sales for its members only. It was founded in 2000 and offers its services in three countries; France, Spain and Germany. The prices are very attractive but it’s not possible to subscribe directly to the site. In order to become a member you have to be sponsored by a friend who sends you an invitation.
The site offers a variety of items; clothing, watches, high tech….and the duration of the sales is very short, they last one or tow days. The sales principles consist in sending an invitation to the members few days before the sale opening.
The members of this site could enjoy the exclusivity of the products provided on it at lower prices. It makes people feel like they belong to a privilege club.
In order to understand the concept better I tried to obtain an invitation and discover the site. I asked many friends and most some of them but not the majority know the site. I finally received an invitation and subscribed.
The site is very nice and well presented but it does not offer many products and brands at the same time. Personally I did not like it so much and I was told that you have to follow the updating of the site until you find something that you like.
The company aims to an international development. It’s present in 2 european countries and wats to reach England and Italy and later on the Us market. For this reason it accepts the offer of an American investor “Summit Partners” who bought 20% of the company’s shares.
The fact that the internet site is not accessible without an invitation could attract more people and especially when it offers very different products of a high quality.

Below links to some articles describing the business and it’s growth and development. Unfortunately only one of them is in English and the others are in French but provide interesting information (especially the last one)

http://www.businessweek.com/globalbiz/content/jan2008/gb20080111_222659.htm?campaign_id=rss_tech

http://www.zdnet.fr/actualites/internet/0,39020774,39370108,00.htm?xtor=RSS-1

http://www.journaldunet.com/itws/it-granjon-lecteurs.shtml


And here below a link to a business using ventes-privees within its site

http://www.wananow.net/site-de-ventes-privees.htm

posted by Aymen @ 4:52 PM